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I switched the ads on my website from Google AdSense to Ezoic a few months ago and I have to say that I’m astounded by the results!
Seeing an increase in ad revenue of over 7x what I was making before is pretty crazy.
Let’s start with this though – I’m not a big-time blogger. If you think this site was the catalyst for us to reach early retirement… yeah, not so much. The money we’re talking about is still not something that would have ever let me quit my job before I retired.
Regardless of whether you’re a small fish in the blogger-sea or a publisher bringing in massive traffic, such a crazy increase in your advertising-income is a big deal.
The best part, though, is that Ezoic offers several incredible features for free that can streamline your site along with the increase in ad income. I’ve been taking advantage of several of these and really like what I’m seeing.
Let’s talk about the change from Google AdSense to Ezoic and the additional functionality gained. And of course, we’ll discuss the huge boost in advertising income.
Once upon a time, there was Google AdSense…
I don’t hate Google AdSense. It’s not hard to implement (particularly the Auto ads) and can be a great way for any blogger to easily get started. Add a little code to your website, turn it on, and you’re done.
You start slow and make 1 or 2 cents a month. Over time, though, that income slowly starts to grow. You start seeing a dollar or two a day and you feel like you hit the lottery. It’s not a lot of money, but the growth makes you dream what it’ll be like down the line when you’re swimming in cash.
There’s always a lingering feeling though that you could be making more money on ads elsewhere. But if you don’t have huge traffic, you won’t meet the requirements needed to be accepted in many programs.
A while back I had switched to Media.net for a few months and wasn’t impressed. The income I was seeing was the same and sometimes less than AdSense and the support I was getting just wasn’t worthwhile.
So I switched back to AdSense.
Sometimes though Google would randomly decide to shut me down for “invalid traffic concerns.” In a nutshell, they would stop showing ads on my site for 30 days before allowing it to work again.
The problem is there’s not much you can do either. They don’t define what the “invalid traffic concerns” are, there’s no one to talk to about it, and following the suggestions found on the internet is futile.
In other words, you’re at their mercy and that can be a real downer. I had a few months over the years with $0 in ad revenue just because of this issue and that sucks.
Well, hello, Ezoic!!
Eventually, I stumbled across Ezoic. At the time, the requirement was 10,000 pageviews per month, which I’m far beyond so that wasn’t a show-stopper for me. They’ve recently just removed their pageview requirement completely though so now even small publishers can enroll.
I applied to Ezoic, was quickly accepted, and then switched over to them. I decided to take them up on their free name server and CDN integration (Cloudflare) since that makes things work even smoother. “Why”, you might ask?
Because then you’re not required to add code to your site. You change your name servers to them (they walk you through this) and you install a plugin to help with purging the cache for WordPress if that’s what you’re using. Then you use their Ad Tester browser extension to decide possible places for ads… but nothing actually gets added to your site where it sits.
Setting it up this way essentially lets Ezoic sit in between your site and your users like a proxy… and it’s pretty damn cool. When a user goes to a page, the ads are injected by Ezoic on the fly.
So far, so good. It’s a different mindset than Google AdSense but it was something I was willing to try.
Ezoic then uses artificial intelligence (AI) to test different ad placements. You can limit the number of ads shown if that’s a concern but Ezoic does something interesting. Even if you set 20 different placeholders on a page, that doesn’t mean that a reader will see 20 ads.
Ezoic will test different locations, types, and quantities of ads with each user. They say the process can take 12 weeks or longer to determine the right balance for your site… and it will continue testing even after that.
The testing aims to find the locations that will garner you the most money. But another key is that the AI also looks at your bounce rate (how long users stay on your site before bailing). If it determines that people jump ship immediately because of ads under the title, for instance, it’s going to make that something that it rarely does.
So over time, it finds the best places on your site and the right balance of ads to make you money while still trying to give a good experience to your readers. Letting it run over a good amount of time to find this balance is important.
The boost in advertising income from Ezoic
If you’ve made it this far, there’s probably one reason why – you wanna make more money in advertising income! Well, I’ll show you what it did for me. Your mileage may vary but it does seem like my story is far from unusual.
Again, I’m not bringing in a crazy number of readers, but were my numbers using Google AdSense over the last 12 months of use:
Not very impressive, right? But still, it’s something.
Now, let’s take a look at what my first few months at Ezoic looked like (including a partial first month):
Yeah, much better, right?!
I’m showing a rolling 30-day average lately that’s been floating around $215. That seems to be where things have settled. Considering it’s been taking at least a couple of months to even make $100 with Google AdSense, I’m thrilled with this.
To put this into perspective, from May 2020 through April 2021, my average monthly earnings with Google AdSense was $29.52. Compare that to my $215 monthly average I’m now pulling in at Ezoiz and that’s an increase of over 628%! I’m earning 7 times more per month with Ezoic than I was with AdSense!
Look, I’m not going to be buying a Lamborghini anytime soon with this kind of money regardless. However, it’s definitely making my beer fund look a little more attractive!
Another interesting tidbit is that you can link a Google AdSense account if you have one (among other ad networks). Then you can enable a feature called “mediation.” What that means is that when someone goes to a page of yours, a bid is put out. If Ezoic’s network is higher, Ezoic gets the ad. If AdSense is higher, Ezoic gives AdSense the spot and that revenue shows up in your Google account.
This all happens on the fly in an instant (technology’s amazing, isn’t it?!). I’ve rarely had Google beat out Ezoic but I do see a few cents show up in my AdSense account here and there. Oh, and this is still done without you needing AdSense code on your site – Ezoic handles it all.
Some cool stuff, don’t you think?
The extra features I’m loving
First off, know that this functionality is optional. I decided to try out several Ezoic features and I’m loving them. However, they aren’t something you need to participate in to use their ad network.
I’m aware that they provide these features to make you “sticky.” If you’re not familiar, the idea is to be able to bring you into their ecosystem with enough value that it makes it a little harder to leave.
That’s not a bad thing if you’re getting something worth your while. Everything I’ve found so far is that this is a company looking for a solid two-way relationship. They know that the better you do, the better they do and I see that in what they offer and the direction they’re going.
The biggest feature that I’m excited about is something called Leap, which they’ve recently released. The aim is to help make your website better and faster. If you aren’t aware, Google is now pushing for publishers to focus on Core Web Vitals. You can bet your bottom dollar that those who do well with this will eventually be pushed higher in the Google search rankings than those who don’t.
Ezoic’s unique setup as a proxy enables them to do some magic to help streamline your site to help increase your Core Web Vitals scores. That’s what Leap is here to do.
For instance, it can make some decisions on the fly depending on who is requesting a page. Suppose your page images are in JPG or PNG formats. If your browser supports a higher-compressed smaller image known as WebP, it can serve up the image in that format instead. That’s a big deal because it can speed up loading pages quite a bit.
It also evaluates what’s slowing down or causing problems on your site. If you have plugins that are slowing your site down (we all have some of those!), it’ll tell you what they are and provides you with actual solutions. It’ll even provide you with information on alternative plugins that don’t cause the same problems. I’m still tweaking my site with this info, but I’m loving it!
One of the biggest culprits of slowdowns on sites is with something called jQuery. With a couple of clicks, I was now able to offload jQuery to run on the CDN instead of my webserver. Incredible!
The best part is that you can test all the settings without affecting your live site. Once you’re satisfied, you can then activate the site with the improvements. You can even go back to previous revisions if needed. And again, this doesn’t do anything to your actual site. This all happens on the CDN through Ezoic.
I could go on and on, but needless to say, I’ve been impressed so far. There are a ton of other features as well and almost everything is relatively easy to implement with just a click or two.
And, if you’re wondering, the support I’ve been getting from Ezoic has been outstanding. You have a regular account manager, but they also have a ticketing system for support. I’ve opened several tickets and the responses have usually come within hours with solid answers.
Is Ezoic right for you?
If you’ve been considering starting a blog, I walk you through that on my Create Your Own Blog page. Then it’s up to you to decide if monetization is something you want to do. If so, you might want to consider Ezoic.
Ezoic could be just what you’re looking for to increase your ad revenue significantly for small to medium-traffic sites. The other features that can help speed up and improve your site are truly icing on the cake. I wish I had jumped on this earlier.
For larger-traffic sites, Ezoic might still be a good fit but other ad networks should be investigated as well (i.e. Mediavine and AdThrive). But even with those other ad networks, the incredible features that Ezoic offers for your site can still make it a strong contender.
I make more money on affiliate marketing than I do on advertising income. That’s where I share referral links for products or services I enjoy and trust so recommend to you guys (thanks for your support!).
But that’s no reason not to focus on the ad revenue as well. It’s fun to try to make a little money on this site and Ezoic has made the advertising stream a little more impressive now.
If you’re interested in seeing what Ezoic can do for you, please consider using my referral link here to sign up.
There’s really no reason not to try it. It’s free to join and there are no contracts. If you don’t like it, you can bail and go back to whatever you were doing previously. That’s what I prepared for initially. I just disabled Google AdSense temporarily so I could turn it back on if I didn’t like Ezoic. As you can tell from this post though, reverting to AdSense wasn’t needed!
I can’t promise you the world, but if you’re looking to make some more ad income on your site, Ezoic might be a worthwhile alternative to try!
Plan well, take action, and live your best life!
Thanks for reading!!